On the Bioware Social Network, how does the "Your registered game promotions " work?

I have a few items on my list for Dragon Age 2, does that mean that those items are going to be mine once I play the game?On the Bioware Social Network, how does the "Your registered game promotions " work?
Yes. When you play the game you can log in with the same username and password as on the official site and then start the in-game downloader. That's how it worked for Dragon Age Origins.



It was different for Mass Effect 2 on PC where you had to download your DLC directly from the website.